Thursday, August 21, 2008

Glacéau's faux pas on a pole

To judge from the colorful advertisements strapped to a lamppost at Broadway and 155th Street, Glacéau Vitaminwater is concerned about breaking the law.

“Legally, we are prohibited from making exaggerated claims about the potency of the ingredients in this bottle,” says the label on an oversized, silhouetted reproduction of its dragonfruit drink.

In that spirit, we’d like to bring the company’s attention to Section 10-119 of the New York City Administrative Code...

An Illegal Ad Boasts of Obeying the Law

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