New York City is launching a $30 million tourism advertising campaign — the largest in Big Apple history — to revive an industry that’s been gutted by the coronavirus pandemic lockdowns, Mayor Bill de Blasio announced Wednesday.
“We need to let people know we’re open for business. It’s safe to come here. Join this amazing moment. Come to this city that’s been so heroic during this crisis,” de Blasio said during a City Hall press briefing.
The campaign aims to boost Gotham’s hotel, restaurant, arts, entertainment and taxi industries and bring back the 400,000 jobs that were connected to tourism pre-pandemic.
It’s the “largest campaign ever to promote tourism in New York City and it will remind people this is the place to be,” de Blasio said. “There is no place like it in the world.”
The campaign is being funded through federal stimulus money, according to City Hall. Typically, the city spends around $3 million annually in tourism advertising.
“Tourism has been an important part of life for this city, an important part of our economy — hundreds of thousands of jobs depend on tourism,” said Hizzoner, who insisted the 400,000 jobs in the city supported by the tourism industry “will come back.”
“We are absolutely certain,” the mayor said.
Fred Dixon, president and CEO of the city’s tourism bureau NYC & Company, explained during the briefing that the “major comprehensive marketing and advertising campaign” will kick off in June with the message that “all five boroughs are open, vibrant and ready to safely welcome back visitors and business events.”
There should be no more fucking doubts about who Mayor Big Slow de Blasio prefers to serve, besides himself and his running gag political career. This dumbass decided to devote 30 million dollars from President Biden’s stimulus recovery bill for an ad campaign begging tourists to come back to New York City. Showing once again that he is more concerned for the leisure of visitors than for services for his constituents who still go wanting.
Although this ludicrous boondoggle city p.r. campaign is supposed to start in June, it’s clear that this money was already spent wasted before the Blaz announced it in the most surreal daily briefing he has done so far during the still existing pandemic for a video produced by the city’s office of tourism, NYC And Company (a city government bureaucratic agency that really has absolutely no use for the residents of the five boroughs).
This 30 million could be used for the basics of city services. Increasing transit service by hiring more drivers, fixing storm drains and catch basins, reallocate funding for sanitation and restoring more hours for corner trash pickups and all fixing all the fucking potholes and cracks on the streets, avenues and boulevards.
But the most interesting and overlooked thing this 30 million could be used for, especially how often de Blasio speaks about equity, is to implement a Universal Basic Income stimulus for the poorest citizens of NYC until the merciful end of his final term as mayor. Doing this would also put a crimp into Andrew Yang’s own campaign for mayor, since it’s the most recognizable policy of his platform.