From the NY Times:
The New York Public Library is paying a prominent lobbying firm $25,000 to help promote the library’s controversial renovation plan, according to a contract obtained by The New York Times.
Opposition to the library plan, which calls for creating a circulating library in the area now occupied by stacks, has arisen “from a loose coalition of scholars opposed to circulation returning to the 42d St. building and anti-development activists,” the contract says. “These opponents have attracted some press coverage and some support from elected officials and prominent New Yorkers. Therefore the library seeks public affairs representation in order to build support for their innovative model with key stakeholders.”
The library has enlisted the Parkside Group, whose team will be led by Evan Stavisky, the contract says.
Asked about the decision to hire Parkside, library officials said in a statement that, like other large cultural institutions and library systems that rely on government financing, “the library has for decades used a variety of consultants to help amplify our own efforts at community and officeholder outreach.”