NYPD EYES AD WHIZZES FOR $40M RECRUIT PUSH
By MURRAY WEISS
The NYPD is looking for a marketing company to help launch a $40 million recruitment blitz, The Post has learned.
Now that its entry-level pay has soared to more than $40,000, the department is gearing up for a wide-ranging campaign to lure recruits, spending $8 million over the next five years, according to a request for proposals issued by the city last week.
The NYPD wants an advertising agency to develop a television, radio and Internet recruitment drive that would include:
* A 17-week media strategy in the Big Apple and metro area to coincide with a round of exams late next year into 2010.
* A two-week media crusade in the Boston area to promote an off-site exam to be given next November at the University of Massachusetts.
* A two-week campaign promoting an exam at the Marine Corps base at Camp Lejeune, NC.
Spokesman Paul Browne said the NYPD's contract with its latest ad agency, the Bernard Hodes Group, had expired. The Hodes agency said its policy was not to comment on the bidding process.