The seller of newly built luxury condos on Northern Boulevard is calling the section of Corona "NoCo" to infuse it with some "cool" — but the moniker has confused residents who say they've never heard of the nickname.
The area has become home to a handful of buildings in the past year with pricey apartments and high-end amenities on Northern Boulevard west of 106th Street.
Adrian Lupu, who is selling units at Sage House Condos on 112th and Northern Boulevard, said he came up with the name "NoCo" once construction began last year.
"I started about a year and a half ago to call it that. We sort of picked up on the SoHo trend," he said. "We're trying to bring the cool to the neighborhood."