Mayor Michael Bloomberg, who's sometimes perceived as cold and unfriendly, sought to warm up his image at an event with women voters on Monday.
Bloomberg, a divorced billionaire who has two grown daughters, sat on a stage bathed in purple light next to a bouquet of flowers and took questions from the invited audience. He sought to emphasize his family side, starting with an introduction from his 30-year-old daughter, Emma.
"He loves this city, and no one will work harder for us and achieve more for us," she said.
The 67-year-old mayor also made sure to mention that he had just spoken with his 100-year-old mother on the phone as he headed to the event. He joked that she doesn't work in his administration because "she's got too many other things to do."
Better make it an extra large barf bag...