Thursday, February 21, 2008
Atlas Park money giveaway
My husband and I are regular readers of your blog, and we find it enlightening.
We received this from the Shops at Atlas Park people recently, and I'm passing it along to you because:
1. I am mystified how their marketing team doesn't find it weird to combine giving away money--especially something as token as a single dollar--with an upscale "lifestyle center." Do they think that people are going to travel to Crap-las Park to spend the dollar on a tomato from Amish Market (if it will even cover the cost), with the incentive of maybe winning a little more money? I thought the people they expected to be customers of Atlas were upper middle class who would shop for the convenience rather than the bargain?
2. I'm horrified that they are making it seem like you'd be doing a magnanimous thing--"come shop at Atlas Park and you will help save the economy from slowing!"--when really what behind it is "we're not doing anywhere near the business we should, so we'll do anything to drum up a little more business." (My belief that they're not doing well is based on my own observations; I both live and work near this new mall, and it was pathetic how empty it was on Christmas Eve, and how the only place that seems to do a thriving business is the movie theater. Not that I want them to be bustling, because the traffic is hell already at the intersection of 80th and Cooper Ave, but I'm terrified that it will go bust and crappy 99-cent stores will move in!)
The link is www.theatlassolution.com. I just opened it now, and see that it changed a little (the first day was footage in Forest Hills, the one I saw just now was footage of giving away dollar bills in Ridgewood).
Well, anonymous, you haven't seen this press release yet!
QUEENS RETAIL CENTER, THE SHOPS AT ATLAS PARK, JUMPSTARTS ECONOMY WITH $20,000 CASH GIVEAWAY; HOPES TO INSPIRE UP TO $340MN ECONOMIC STIMULUS FROM MALL INDUSTRY
Press Conference Announcing Official Kick Off of The Atlas Solution This Friday, February 22nd, at 2PM
Your Coverage Is Invited
What: Press Conference: The Shops at Atlas Park Introduces The Atlas Solution and Launches Cash Giveaway On-Site
Who: Damon Hemmerdinger, Atlas Park Owner
Frank D. Tinari, Ph.D. Professor Emeritus, Seton Hall University and President of The Tinari Economics Group
Lady Liberty and Uncle Sam
When: Friday, February 22nd at 2 pm
Where: The Shops at Atlas Park Center Green, weather permitting (Rain location: Community Room, 3rd floor above Amish Market)
8000 Cooper Avenue at 80th Street
Glendale, NY 11385
Glendale, NY – February 20, 2008 – With the nation's economy worsening by the day, The Shops at Atlas Park Owner Damon Hemmerdinger is announcing the official start to 'The Atlas Solution,' a $20,000 cash giveaway taking place on the streets of Queens and on-site at Atlas Park. The new initiative is designed to infuse up to $340 million into the economy and encourage consumer support for our economic future.
This Friday, February 22nd, at 2 pm, Hemmerdinger will host a press conference to formally launch the initiative and issue a challenge to our nation's shopping centers to take steps to boost the economy between now and the arrival of the federal government's economic stimulus package. Following Hemmerdinger, Seton Hall University Professor of Economics, Frank D. Tinari, will discuss how this new initiative will impact the economy.
Beginning Friday onsite at Atlas Park, and running for 60 consecutive days, Atlas Solution representatives dressed as Lady Liberty and Uncle Sam will hand out money ranging from $1 bills to $1000 per day. The initiative is also ongoing off-site, throughout Queens.
As an added benefit for Atlas Park shoppers, anyone spotted wearing an "I Support the Economy" sticker or with an AtlasSolution.com sticker displayed on their car parked at The Shops at Atlas Park will be eligible to win an instant cash prize. Atlas Park will also offer free parking through June, plus many giveaways on-site, including gift certificates redeemable at its stores as well as Monopoly games and play-money sets for younger children.
Says Hemmerdinger, who is personally withdrawing the $20,000 from savings to inject into the economy, "the Atlas Solution is really my way of showing that individuals can make a difference, and that the industry I am a part of can make a big difference if we join forces."
Daily updates and video content will be uploaded on The Atlas Solution website, as well as the MySpace profile and Facebook group, "100,000 Strong In Support of The Atlas Solution to the U.S. Economy." For more information on The Atlas Solution, visit www.TheShopsAtAtlasPark.com or www.theatlassolution.com.
(You may spend your dollar paying for half the fare to ride the rerouted bus to the mall. - Crappy)
See also: Damon Hemmerdinger Does His Best George W. Bush Impersonation