The Paper Factory, a boutique hotel in an industrial section of Long Island City, has been acquired by The Collective, the British pioneer of the communal living movement.
The Collective will transform the building, located at 37-06 36th St., into a co-living environment and cultural destination that integrates the surrounding neighborhood at the southern end of the Kaufman Arts District.
The Collective bases its unique living environment on “A Theory of Human Motivation” by American psychologist Abraham Maslow, which he published in 1943. In it, Maslow described the “hierarchy of needs,” five different levels that when met allows a person to “self-actualize” reaching their fullest potential as a human being.
“We are profoundly excited for our arrival in Queens,” The Collective Founder and CEO Reza Merchant said. “We love to join culturally vibrant neighborhoods who are embarking on their own phase of change, and to work alongside locals to understand their current needs. Our vision for Paper Factory is to activate an inspiring environment where the community of Long Island City and our members can share unforgettable, enriching experiences that have a lasting impact on their lives.”
The Collective’s members can take advantage of flexible terms starting from a single night up to a few weeks, with all amenities, utilities, Wi-Fi, linen change and concierge services rolled into a single, simplified cost.
The first phase of rejuvenation at Paper Factory will its expansive ground and basement floors into a
highly varied series of spaces designed to host daily experiences, ranging from cutting-edge music programming to educational gatherings around the future of living to mindfulness and wellbeing workshops. The program, which will be open to members and to the public, will strike a balance between intellectual growth, spiritual inspiration and cultural discovery.
“We are very focused not just how people feel in our spaces, but what they may become there,” Merchant said. “We take a huge amount of inspiration from Maslow’s hierarchy of needs and believe it is our duty to cater to all needs of the pyramid, starting from essentials like food and shelter. All the way to the top, which is self-actualization. Seeing people grow and achieve their full potential in life is what gets us out of bed every morning.”
Despite all the vibrant marketing jargon here (which is also disturbingly cult-like), this is a glorified and stylized homeless shelter.