Saturday, April 28, 2012
Jet Blue sign to light the way
From the NY Times:
In response to a push from the airline JetBlue, which opened a new headquarters in Long Island City this month, proposed zoning changes are moving forward to allow the company and its neighbors to shout their identities from huge rooftop signs that could be seen from Manhattan.
On Tuesday, a City Council subcommittee unanimously approved the changes to permit such signs on nonresidential buildings along 14 block fronts between 23rd Street and the Sunnyside railroad yards.
It is one of the last steps in the approval process that the airline embarked on more than a year ago and that has been slowed by red tape and community opposition. The full Council is expected to vote on Monday to approve the amendments, which will pave the way for the four-and-a-half-story-high sign, and perhaps others.