From the Daily News:
A Queens professor hopes his students can help solve a riddle this summer that has confounded the borough's tourism experts for decades.
James Giordano will challenge his marketing class at LaGuardia Community College to devise plans to convince tourists who visit New York City to spend at least one day of their stay in Queens.
Giordano will forward the ideas to the Queens Economic Development Corp., which is slated to kick off its "75 Days of Summer" campaign today with help from Giordano's students.
Students will also visit area hotels and hot spots, hoping to convince them to offer discounts that could attract even more tourists.
Organizers are betting the students will offer fresh perspectives on pitching the borough to visitors through social media like Facebook and Twitter.
Stoddart said the borough will also re-launch the Queens Tourism Council, a collective of cultural groups and sites that fell inactive in recent years.
It's an effort to capitalize on droves of tourists who fly into Queens airports and stay at local hotels but spend most of their time and money in Manhattan.
Queens is where people live, not a place for outsiders to come to gawk. It's about time the city understood that and provided for the taxpayers instead of focusing on tourists all the time.