Late last week the ribbon was cut and the curtain dropped on the 13-unit building's Cor-Ten steel facade, designed by RSVP Studio. Developers and dignitaries were on hand for the unveiling, which included a donation to a local arts group (East of East is across the street from P.S. 1 and has embraced an artsy vibe) and the announcement that 25% of the building is already in contract.
Why would they make a new building look like the rusting eyesores they are trying to rid the neighborhood of? Can you imagine bringing people over to see your new place? "I live in THAT building. Isn't it gorgeous?"