The city saw a 35 percent jump in the number of commuter cyclists last year alone, and while that contributes to greener city, there is growing concern over cyclists who do not adhere to the rules of the road.
Most pedestrians say the biggest problem they see are cyclists going the wrong way down a road.
Cycling advocate group Transportation Alternatives is trying to reform this behavior.
"If you're coming the wrong way down a one-way street, pedestrians, drivers, other cyclists aren't accustomed to looking for you and that has a negative impact on your safety," said Wiley Norvell of Transportation Alternatives. "And it has a negative impact on the safety of everyone around you."
Safety is one of the core messages the group hopes to communicate to cyclists through its new civic cycling campaign called Biking Rules.