Thursday, July 17, 2008
Breezy Point prefers Bud
Local lore has it that Budweiser is, or at one point famously was, the drink of choice in Breezy Point, a flyspeck of a beach community that sits at the western tip of the Rockaways. The talk is that Breezy Point’s ZIP code — 11697 — once had the highest per capita consumption of Budweiser in the world.
For Queens Community, Sale of Anheuser-Busch Is Hard to Take
And so it was with bitterness, and resignation, that many Breezy Point locals met the news on Monday that Anheuser-Busch, the St. Louis-based maker of Budweiser, was to be sold to a Belgian company for $52 billion.
Breezy Point is overwhelmingly Irish-American, with an official year-round population of 4,226, a figure that is estimated to more than double in the summer. It is also fiercely insular, a private community that is run as a cooperative with its own security force.
A reporter and a photographer, setting out to gauge local reaction to Anheuser-Busch’s sale on Monday, were intercepted by a security guard at the community’s tiny shopping plaza, escorted back to the bungalow that houses Breezy Point’s security headquarters (along with several boxes of Budweiser cans confiscated from local teenagers), and tersely told to leave town. Officials later relented, and gave the reporter and photographer the go-ahead, so long as they promised to leave within the hour.