From the NY Times:
It shined briefly as a strange beacon of commiseration: the hospital sign that declared in large neon lights something that looks a lot like, “I’m hurt.”
Now the Elmhurst Hospital Center in Queens, where the sign marks the entrance to the emergency room, has decided to cut power to the sign until it is repaired, probably next week, a hospital spokesman said.
“It’s too much attention that wasn’t intended and is not needed,” said Dario Centorcelli, the spokesman. “It will be fixed.’
The strange message was the result of the neon bulbs in two letters in the hospital name burning out — the “E” and “S” — prompting passers-by to find hidden meaning in the surviving text “lmhur t.”