From the NY Times:
To eke out a narrow re-election victory over the city’s understated comptroller, Mayor Michael R. Bloomberg spent $102 million of his own money, or about $183 per vote, according to data released on Friday, making his bid for a third term the most expensive campaign in municipal history.
And the $102 million tab is likely to rise: the mayor has not yet doled out his storied bonuses to campaign workers, which can top $100,000 a person. That spending will not be reported until after his inauguration.
He has now officially spent more of his own money in the pursuit of public office than any other individual in United States history.
Data released on Friday showed that, from Oct. 22 to Nov. 26, his campaign spent $18.6 million, much of it on last-minute television and radio advertising.
After the mayor’s campaign team discovered that a large block of undecided voters in the city either favored Mr. Thompson or planned to stay home on Election Day, the campaign scrambled.
A few hours before polls closed on Nov. 3, the campaign issued a flurry of telephone calls to registered voters, with recordings in which Mr. Bloomberg requested that New Yorkers pull the lever for him.