They're not on an Easter egg hunt, folks!

From the NY Post:

A violent Easter ritual has Times Square businesses beefing up security as they brace for a surge in post-Auto Show gang activity this weekend.

Easter Sunday -- which has become known as "Gang Initiation Day" because of the parade of hoods wearing Bloods colors who swarm the area -- has scared tourists and store owners alike.

"They come in, they throw chairs, they throw cups of ice at each other. It's a disaster," said John Andersen, 32, a manager at the 24-hour McDonald's on West 42nd Street.

"This year, we've got eight security guards working. That's twice what we normally have."

In 2006, the same McDonald's was one of several advised by cops to close "for safety reasons" as more than 200 gang members strutted through the neighborhood. Three stabbings were reported.

"It's the same nonsense every year," said a patrol cop. "It's been going on a long time."

Cops have also beefed up patrols in the area in anticipation of large groups of youths passing through the area tomorrow for the New York International Auto Show at the Javits Center.

Workers there have been told to be on guard.