Thursday, September 18, 2014
Resorts World is raking in the dough
There is no Roman facade. There are no Venetian gondolas. Nor do they have a volcano out front.
Yet, inside of an architecturally simple structure in Queens is the most explosive casino in all of North America, Resorts World Casino.
“From a slot operation standpoint it’s phenomenal. This is the highest grossing slot operation in really the entire world, not just North America,” said Ed Farrell, president of the casino operation.
Six months after opening in the fall of 2011, with very little fanfare, Resorts World Casino became the most productive slot operation in the nation. Its strategy was simple. To target the culturally diverse neighborhoods around it according to Farrell. “It really caters a lot to the locals. Most of our business is from Queens and Long Island, and Brooklyn and close to here, but being so close to JFK we also do get a little bit of business from those people that are coming in from out of town.”