When Democrat Elizabeth Crowley campaigned in the June special election for former City Councilman Dennis Gallagher's seat, she avoided speaking directly to the press.
Her message was crafted by the Parkside Group, a high-powered political consulting firm, and its media-savvy consultants did all the talking.
Same faces, different tactics in Elizabeth Crowley vs. Anthony Como
But as she gears up for a November rematch with Anthony Como, who won that election, Crowley has been waging a conspicuously homespun and unchaperoned campaign.
Crowley told the Queens News she parted ways with the Parkside Group in order to save money and run a "grass-roots" effort.
"I lost by 38 votes and I said, 'What can I do differently?'" Crowley said, noting her new approach is to spend her money on "direct voter contact."
"It's the way that elections should be won - knocking on doors, meeting voters at train stops, going to community organizations," she said.
Crowley said of the Parkside Group: "Their mail and their campaign stuff is a lot more expensive than if I go to the printer myself and have something made."
Maybe Parkside was actually working for the other side...