From the NY Post:
JetBlue wants to light up the New York skyline with its iconic blue logo — but it must first clear layers of city red tape before taking off.
The airline, which will move its corporate headquarters to Long Island City next month, plans to erect a 40-foot lighted sign on the rooftop of its new building at 27-01 Queens Plaza North.
“When complete, it will be easily seen from the east side of Manhattan across the river,” JetBlue said.
But JetBlue’s proposal must be reviewed and approved by two community boards, the borough president, the City Planning Commission, the City Council and mayor.
Board 2, while backing JetBlue’s sign request, voted against the zoning resolution anyway, claiming it would allow more signs and billboards to be erected atop other buildings in Queens Plaza without its review.
“We don’t want the honky-tonk look,” said Board 2 Chairman Joseph Conley.
Councilman Jimmy Van Bramer, who represents the LIC area, gave JetBlue his full endorsement.