From True News from ChangeNYC.org:
Did you know that over the last couple of years a battle has raged between the PR people and the press to see who would control the news? You didn’t. Well, neither did most of the journalists. That’s why the PR people won.
How did this happen?
What our politicians grasped immediately...is that as long as the people gets their daily dose of sports, comics, and celebrities, they would be unfazed if the rest of the news shifted subtly over time from reportage to propaganda. That’s why, rather than killing their old nemesis, the politicians were happy to let the media chug on under their influence. Just ask Mayor Bloomberg how helpful the press can be. As long as the media doesn’t ask any unpleasant questions, they can repeat press releases word for word as if they were legitimate stories, lionize our leaders, and discredit dissenting voices.
PR people have always viewed the press as free advertising – better than free, really, because the people who subscribe to the press don’t even know they’re being sold a product. Once upon a time, reporters fought back against PR people to protect the integrity of their papers. Nowadays, reporters are grateful to publicists for relieving them of the time-consuming work of actual investigation.
But no one is more happy than our politicians. As long as they can keep spinning worthless yarn into PR gold, their lies and incompetence will never be unraveled.