Having listened to a good share of Utopian bullshit over the past few years, I've learned how to decrypt the real estate man and pro-developer pol's special brand of Pollyanna-ish doublespeak. Here, for your guidance, is a brief primer:
Statement: "Our design is meant to respect the historical and architectural context of the neighborhood."
Translation: "This building is not as big and ugly as we'd like it to be."
Much more here: The Language of Developers, and How to Understand It