The owner of the 5Pointz complex currently being demolished to make way for apartment towers are trying to have the name of the street art mecca trademarked — a move artists criticized as trying to "bank off our name."
G&M Realty, the developer planning to build about 1,000 rental units at the Long Island City site, submitted an application in March to trademark "5Pointz," according to documents filed with the United States Patent and Trademark Office.
The latest filing shows their bid was initially refused in June because the mark was too similar to another that's already registered, according to the document. G&M Realty has six months to respond to the decision.
Jerry Wolkoff, the developer, said 5Pointz refers to the location, not the artists or the artwork that previously adorned the property.