After the estimated number of Mexicans visiting the city nearly doubled in six years, tourism arm NYC & Co. is ramping up its presence in Mexico City, part of its series of far-flung tourism offices.
"We want to be visible and make sure we're top of mind" to Mexican travelers, NYC & Co. President George Fertitta said.
The agency has had a representative in the Mexican capital, but the new office represents a significant boost in New York's efforts to market its attractions there.
The new office won't cater to travelers themselves. Instead, it's meant to help forge closer relationships with Mexican tour operators, travel media, airlines and others who steer where tourists go—"to be able to have day-to-day contact," Mr. Fertitta said.
An estimated 376,000 Mexican travelers took in New York last year, up from 192,000 in 2005.
And how many Mexican travelers did NYC take in permanently?