Thursday, June 14, 2012
Baiting buyers with gummy bears
From The Real Deal:
The sales team behind Flushing’s $1 billion luxury condominium towers Skyview Parc won’t be marketing tower two until towers one and three are 75 percent sold. And that isn’t expected to happen until spring 2013, Helen Lee, the director of the Onex Group, which is marketing the building, told The Real Deal. As The Real Deal previously reported, towers two and three recently hit the 50 percent sold mark. Lee said that the prices of units in tower two, which Onex touts as having Skyview’s best light and Manhattan views, have not yet been determined.
The development recently celebrated the opening of “dEmo at the Parc,” an alfresco exhibit featuring the work of the Spanish artist Eladio de Mora, who is known as dEmo. In the four-acre rooftop garden, which boasts a tennis court, a playground and a putting course, dEmo’s 30 rainbow-colored plastic “gummy bears” of various sizes were on display. Top-40 hits played from a D.J. booth added to the promotional event’s playful vibe.
The event’s curator, Maria Boobis of Flushing’s Crossing Art, told The Real Deal that the artist’s goal was simply to make the party’s 81 brokers and 189 residents, guests and VIPs smile.