This is quite stupid. But it comes from the geniuses at DOT, so we wouldn't expect anything different.
- Dumb slogan: "You the Man" (as if 1990s street lingo is appropriate for this campaign and women don't drink and drive).
- Hanukkah gelt, which is given to children, as part of anti-drunk driving campaign.
- Referral to car services disguised as public service announcement.
- This campaign being conducted in English is probably not going to be very effective.
A reader wrote to yours truly:
"Jeez, now the city's babysitting drunks?
Then again, it will help Bloombergers build a database of drunks, which probably has a lot of good blackmail-type uses.
If I had the energy, I would recruit a legion of homeless drunks to sign up for rides to JFK and back."