Certainly, things haven’t gone precisely as planned for the ambitious, relentlessly upbeat councilman from Queens this year. The entry of the well-known former public advocate, Mark Green, into the race earlier this year wobbled whatever plans Mr. Gioia had of gradually introducing himself to voters in the five boroughs who live outside of northwest Queens. And Bill de Blasio, a councilman from Brooklyn who is, like Mr. Gioia, an above-average political operator, made off with the lion’s share of early institutional endorsements, including that of the crucial Working Families Party.
With six weeks until the primary, polling—for what it’s worth—shows Mr. Gioia running last among the competing Democrats, behind Mr. Green, Mr. de Blasio and civil-liberties lawyer Normal Siegel.
Meanwhile, there has been at least one personnel change within the campaign: Michael Oliva, a consultant who specializes in field operations, has left after a three-month, $15,500 engagement, citing the campaign’s unwillingness to spend more money to increase its profile.
“Being able to run your field operation for free rests upon two conditions: appeal and fame,” Mr. Oliva told The Observer in an interview shortly after his departure. “Even if you’re as appealing as you think you are, which you usually aren’t, without the fame, you won’t draw in enough people to have any real effect on your campaign.”