From the Daily News:
City officials are launching an ad campaign as part of a crackdown on illegal sales of realistic-looking toy guns.
Public service ads will be posted on buses and subways throughout the city featuring a red gun and a black one and will ask the question: Which is real and which is a toy?
In addition, fines for selling illegal toy guns will be sharply raised from $1,000 maximum per sale to $5,000 maximum for a first offense and up to $8,000 for repeat offenses.
A third conviction in two years could also padlock a store for up to five days.
City laws require toy guns to be painted bright red, yellow, blue or similar luminous colors, but criminals have taken to painting real guns in bright colors to disguise them, which is also a crime.
The red gun in the public service ad is the real one.
Officials said the black toy gun in the ad can be just as deadly if mistaken for a real gun in a confrontation with police, officials stressed.