Jamaica could be New York's next tourist hotspot — at least that's the dream of the new head of the neighborhood's Business Improvement District.
Rhonda Binda is planning to organize tours around the neighborhood and launch a series of pop-up installations that would highlight local history and cultural achievements.
Binda, 37, a former White House employee who got her law degree at Georgetown University, became the BID's executive director last month.
A Jamaica native who currently lives in the area, she said she is teaming up with the Queens Tourism Council to organize themed tours around the neighborhood for both locals and travelers who have long layovers at JFK.
“We can have people come for a walking tour or a shopping tour,” she said.
During the tours, participants would be able to learn about places important in jazz and hip-hop history, visit old churches or eat at restaurants serving a variety of ethnic cuisines, she said.
Oh brother. Tourists with layovers at JFK? Concentrate on locals. How about starting with cleaning the place up? People used to travel from Brooklyn, Nassau and all over Queens to shop on Jamaica Ave at one time. Now you couldn't pay them to go there.