From the Daily News:
A Bloomberg administration plan to sell naming rights on dog runs, basketball courts and other spots in municipal parks has been a bust, leaving the city with a $13 million hole in its budget, a budget watchdog said Tuesday.
No one applied to the revenue-raising program, which the Parks Department launched last year in partnership with NYC and Company and IMG, a sports marketing company, the Independent Budget Office said.
But while the city made no money, IMG did.
The marketing firm was paid $135,000 to trumpet the city’s parks to potential sponsors, the budget office said.
All of that money came from private donations, provided through NYC & Company, according to a spokeswoman.
The city will continue trying for sponsors in the next budget year, when it is counting on the program raising $7 million, according to the Independent Budget Office.