Airbnb hosts and their neighbors are about to get an education in New York’s new law cracking down on the advertising of illegal short-term rentals.
Share Better, an anti-Airbnb coalition that includes politicians and the hotel industry, is launching a new ad campaign and website Tuesday warning about the new law and the costs of violating it.
Ads will also encourage neighbors who suspect illegal rentals in their building to alert the city.
“AIRBNB HOSTS: KNOW THE LAW,” the headline on one ad reads. “YOU COULD FACE FINES UP TO $7,500 & EVICTION.”
Another ad reads: “If your neighbor is renting an entire apartment for less than 30 days, they are BREAKING THE LAW.”
The ads will run on Facebook, Twitter, Instagram, and other websites.