NY Post
In trouble? Try a rebranding.
Mayor Bill de Blasio has quietly moved to rename and make permanent first lady Chirlane McCray’s embattled billion-dollar ThriveNYC mental health initiative, shifting the program into City Hall and creating the Office of Community Mental Health to house it.
De Blasio signed the executive orders inking the changes without fanfare on Wednesday, a few days after the initial announcement was buried by the news of sexual harassment allegations leveled against city Comptroller Scott Stringer.
The transition was swift.
The next day, City Hall sent a press release that identified ThriveNYC’s top honcho, Susan Herman, as the “director” of the new Mayor’s Office of Community Mental Health.
ThriveNYC went entirely unmentioned in the Thursday statement, though the email address for inquiries from the press still used the ‘thrive.nyc.gov’ domain.
Meanwhile, the website for McCray’s controversy-scarred initiative quietly added a banner to the top that reads: “We’re becoming the Mayor’s Office of Community Mental Health. Learn Why.”
It’s a far different picture than the one painted by Hizzoner and McCray as they rolled out the new office during his daily press briefing on April 29.
“And third, we want this work to deepen and we want to make sure it’s community focused. So, [we’re] establishing a permanent Mayor’s Office of Community Mental Health,” said de Blasio during that morning press briefing.
“In the end, the way to reach people with mental health challenges is early and often – it’s schools, it’s at community-based organizations, it’s in shelters, it’s in so places where people need help, but, historically, have not had a place to turn,” he continued. “This vision and this office will ensure that mental health services are available at the grassroots all over the city.”
You know what this means right? This means Chirlie is not leaving. Tweed-le Dumb.

